Copywriting Lifestyle Writer’s Tip: Blurt It Out – Now! Did you ever get a sudden spark of an idea, one you wanted to get out there as soon as possible? But after giving it so much as a few seconds to brew, you’re no longer sure what that idea is, fully formed: Is it a blog post? A broadcast email? A Facebook note? Just Written by Juho Tunkelo May 26, 2011May 26, 2011 Saving Bookmark this article Bookmarked
Copywriting Lifestyle Writer’s Tip: The Setup Of Least Distraction I just got back from a walk down the boardwalk near the sea, and had the iPad with me just in case I needed to check some email or whatever. But as often happens when one gets to such an inspiring environment, inspiration struck and I had to pull the iPad tucked under my arm, Written by Juho Tunkelo May 24, 2011May 24, 2011 Saving Bookmark this article Bookmarked
Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011 Saving Bookmark this article Bookmarked
Copywriting Rookie Mistakes: Not Selling In Content Emails This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot Written by Juho Tunkelo April 20, 2011April 20, 2011 Saving Bookmark this article Bookmarked
Copywriting The Copyist Newsletter – April 2011 Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y Written by Juho Tunkelo April 15, 2011April 15, 2011 Saving Bookmark this article Bookmarked
