Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011 Saving Bookmark this article Bookmarked
Copywriting Rookie Mistakes: Not Selling In Content Emails This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot Written by Juho Tunkelo April 20, 2011April 20, 2011 Saving Bookmark this article Bookmarked
Copywriting The Copyist Newsletter – April 2011 Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y Written by Juho Tunkelo April 15, 2011April 15, 2011 Saving Bookmark this article Bookmarked
Copywriting Rookie Mistakes: Braindump Headlines Here’s another rookie mistake beginning marketers do in their copywriting, it would almost be funny if the consequences weren’t so tragic. photo credit: JOCELYN, yo. This one’s about headlines. Or, let’s call it… “Do You Make These Mistakes With Your Headlines? Written by Juho Tunkelo April 13, 2011April 13, 2011 Saving Bookmark this article Bookmarked
Copywriting Rookie Mistakes: Neediness In Copy One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness. If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉 And in sales copy, this can happen in so many ways. Here’ Written by Juho Tunkelo April 12, 2011October 28, 2017 Saving Bookmark this article Bookmarked
