Copywriting CopyCast #8: Buying On Emotion Hey there, long time since the last CopyCast, yeah? Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not. In short, people generally buy based on emotion and use other specifics of t Written by Juho Tunkelo February 7, 2011February 7, 2011 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Hire A Fake Superhero… Or The Real Thing? I have to admit, this is pretty funny. What’s that you ask? Why, the ‘real life superhero’ meme that seems to be sweeping the globe right now. Like this awesome guy who calls himself Phoenix Jones: How about this proud specimen from my native Finland? Laser Skater. That’s rig Written by Juho Tunkelo February 1, 2011February 1, 2011 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Beware the Negativity Hey friendo… So it’s the end of the old, and beginning of the new again. Fittingly, I’m doing my best to clean the slate, catch up with my plans, and all that good stuff you’re supposed to do. Part of that whole rigamarole is of course cleaning house… in my email inbox. Written by Juho Tunkelo January 2, 2011January 2, 2011 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Lifestyle Every Step Matters – In Life and In Marketing This morning, I did my usual coffee routine: Check the water that’s been purifying overnight, set it on course to boiling point Get out some organic ground French roast Put a couple of spoonfuls of the stuff into an organic, recyclable sleeve Place the sleeve into a self-standing, plastic cone Written by Juho Tunkelo December 31, 2010December 31, 2010 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing The Copyist Newsletter – 2010 Holiday Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2010 Holiday Edition is now ready for download! So go ahead and download your copy right now. In this issue you’ll find: Back to Basics: is your ‘marketer’s f Written by Juho Tunkelo December 22, 2010December 22, 2010 Saving Bookmark this article Bookmarked
