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  1. Philosophy
  2. Success

Is It Really More Focus You Need.. You Sure About That?

You know, for the longest time I was baffled. I had always, ALWAYS been rather superb at focusing on whatever I wanted to do or achieve. Right from pre-school times, whatever. Not a problem in the slightest. This always served me very well, because I could absorb information very easily and as a
Written by Juho Tunkelo November 28, 2014November 28, 2014
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  1. Internet Marketing
  2. Technology

Measuring Your Marketing Vs… What Exactly?

Frankly, I’m sick of hearing it. “Why go by your gut when you can measure it?” Blah, blah, blah. It sounds like a flamboyant truism out of the mouth of an expert, but it does nobody any favors. Why? Two reasons why. 1. “Gut feeling” is NOT the opposite of measuring. Not
Written by Juho Tunkelo November 3, 2014January 21, 2015
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  1. Internet Marketing
  2. Lifestyle
  3. Trends

Hot Links That Mattered In Cold October

Hey! Another installment of new, useful or just plain cool resources from around the interwebs. Easy as pumpkin pie. Without further ado, here we go: Marketing Wicked Cool Plugins – 14 WordPress plugins for marketers. Useful stuff. Content Marketing Tips for E-Commerce Stores – pretty go
Written by Juho Tunkelo November 2, 2014November 2, 2014
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  1. Copywriting

Give Them What They Want, Then What They Need

Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother.
Written by Juho Tunkelo October 25, 2014October 25, 2014
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  1. Internet Marketing

Why Product Launches Work So Well

Everybody loves a great product launch, right? At least when it’s their own… 😉 But WHY is it that they work so well? I mean, they’ve been declared dead so many times, and yet we see successful launches all the time. Here’s one way to look at it. Product launches put tog
Written by Juho Tunkelo October 24, 2014October 24, 2014
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