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  1. Internet Marketing

Why Market With the End in Mind?

Time for a quick carcast, this time a quickie audio explaining something pretty important. Take my word for it – if you start a new campaign, a new promotion, whatever it is… with the end in mind, the entire project will take on that particular quality. Which in turn greatly increases th
Written by Juho Tunkelo January 19, 2014January 19, 2014
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  1. Conversion

Calls to Action: Always Give Clear Direction

In conversion optimization, the calls to action gets a lot of attention for good reason. A lot of times they don’t even exist where there definitely should, and when they do they’re often wishy-washy. You need to hit at least the following points to be CLEAR in what you ask of your peopl
Written by Juho Tunkelo January 14, 2014January 14, 2014
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  1. Copywriting

How To Brief Your Copywriter For The Best Results

Hey! You may not know this, but in your quest to get your product to sell online or offline, it is a two-step process. Hire a great copywriter (one of the best, preferably) Brief your copywriter in such a way they understand what you want, and can proceed to hit the ball out of the
Written by Juho Tunkelo January 3, 2014June 16, 2014
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  1. Philosophy

Being Powerful Vs. Being Forceful

It’s a subtle difference, you might think: after all, power and force are often considered synonyms and used interchangeably. You may look at powerful people, and note that they use force, yes. You may look at let’s say army generals who exert great force, and conclude that those people
Written by Juho Tunkelo January 2, 2014January 2, 2014
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  1. Internet Marketing
  2. Trends

The Links That Mattered In December 2013

Hey there my peeps! This is going to be the last of my monthly links rundown in 2013, obviously. Duh. 🙂 An eccentric mix of stuff once again, I’m pretty sure you’ll find something in there that floats your particular boat. NO affiliate links here, by the way. Nor am I plugging my own
Written by Juho Tunkelo December 31, 2013December 31, 2013
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