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  1. Conversion
  2. Copywriting

A Direct Response Copywriter’s Confessions

Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe
Written by Juho Tunkelo August 20, 2012September 3, 2012
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  1. Conversion
  2. Internet Marketing

Do You Split Test Your Product Launches?

Hey there. You know how the product launch process is such an arduous one, taking a long time to put together, so many moving parts and all that? And how you’re typically completely exhausted when it’s all finally LIVE, right? If you’ve been through a product launch yourself, been
Written by Juho Tunkelo August 6, 2012August 6, 2012
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  1. Copywriting

How To Use Power Words In Email Marketing

Hey! When you send out your customary, monthly newsletter… how much time do you spend reviewing the words you used? I thought so. But don’t feel bad, most other people don’t either. Just the really successful ones do. 🙂 So feast your eyes on a pretty good example of how to do it
Written by Juho Tunkelo July 19, 2012July 19, 2012
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  1. Lifestyle
  2. Success

The Fallacy Of Work-Life Balance

Yeah, you know what I’m talking about. People talk about ‘work-life balance’ all the time but I find it basically does NOT exist. Not really. When you take on a job, a career or a business, it becomes a significant part of you. When you do something several hours a day, in some way
Written by Juho Tunkelo April 13, 2012April 13, 2012
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  1. Copywriting
  2. Success

The Importance Of Having A Customer Avatar

Do you know the secret behind every successful piece of advertising, media or entertainment? Here it comes. It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC. Whether that’s conscious or unconscious, it doesn’t really matter. Some lucky people do it unconsciously
Written by Juho Tunkelo March 18, 2012March 18, 2012
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