You know how the product launch process is such an arduous one, taking a long time to put together, so many moving parts and all that?
And how you’re typically completely exhausted when it’s all finally LIVE, right?
If you’ve been through a product launch yourself, been part of one, or even watched one closely, you know this is how it goes.
However… when you’ve done the bulk of the work and you have that surge of excitement of ‘It’s LIVE!’ right in your arm… that’s when you need to think fast, and think hard!
Why? I’ll explain.
When you run a product launch, you get a sudden large influx of qualified traffic = a Conversion Rate Optimization expert’s dream situation!
You will be able to get significant test results within a short period of time while the launch goes on – not weeks or months as you normally might have to.
In fact, you can probably run several A/B tests back-to-back, even multivariate tests… WHILE it’s going!
So this means – you can improve the actual sales for your launch… WHILE it’s still going!
You get to take advantage of the convergence of high traffic, qualified leads and the opportunity to test many things in rapid succession.
It’s a shame how few marketers actually take full advantage of this great confluence of testing factors, a Great Marketing Storm if you will…
Getting great sales is one thing, but getting great sales AND learning a lot about your audience and your marketing… I think you’ll agree that’s much better!
This way, your next launch just might be… wildly more profitable… not to mention ongoing profits for the same product!
When you add it all up, you know you’d be crazy NOT to split test the heck out of your product launches. When you spend so much time, effort and hard cash to put on the great show known as a product launch… For goodness sake, make the most of it! 😉