Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
Copywriting Persuasion Carcast: Got a Mental Model of Your Ideal Client? So what’s the deep… deep… DEEP undercover way to “get to your customer”? To almost read their mind, and have them know that we have their dream solution? ‘ Well, deep mental modeling is where it’s at! Have you created yours yet…? Stirred some thoughts? Written by Juho Tunkelo September 19, 2021September 19, 2021 Saving Bookmark this article Bookmarked
Copywriting Persuasion The Persuasive Copy Checklist Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of some of the factors involved in persuading people to buy from you: This year we held no open call ‘island seminar’, only some invite only event Written by Juho Tunkelo July 31, 2019August 1, 2019 Saving Bookmark this article Bookmarked
Lifestyle Persuasion Private Island Persuasion Here’s the beginning of something very exciting to me. A combined workshop/mastermind for both spoken and written sales persuasion (as in, copywriting). I’m teaming up with sales trainer extraordinaire for this one, Pete Dunn. Go ahead, watch the intro video to get inspired: And THEN, go Written by Juho Tunkelo June 7, 2018June 7, 2018 Saving Bookmark this article Bookmarked
Persuasion What Happens When People Like Your Stuff RRI what’s that? Another abstract, unnecessary acronym huh? Not at all. Let’s get into this… RRI = Randomly Reinforced Behavior This means basically what’s happening in social media today. And to some extent, in email as well… It means your audience is regularly liking, heartin Written by Juho Tunkelo December 10, 2017December 10, 2017 Saving Bookmark this article Bookmarked
