Conversion Why Conversion Optimization Actually Matters Believe it or not, but I get this question surprisingly often. It was time to answer it. If you’re interested in starting conversion optimization, this is a good place to start. See yah! Written by Juho Tunkelo July 28, 2013July 28, 2013 Saving Bookmark this article Bookmarked
Copywriting Why You Should Put Short Copy To The Test I know. I’ve been preaching long copy for as long as I’ve been a copywriter. In fact, I continue to do so. There’s nothing quite like having the FULL effect of a well-flowing, mesmerizing sales pitch run before your eyes and take full effect. Whether that’s print, email, vide Written by Juho Tunkelo July 28, 2013July 28, 2013 Saving Bookmark this article Bookmarked
Conversion Philosophy Weekend Carcast: Why Catering to Self-Interest Increases Sales Hey there friend! I came across a really interesting Harvard study that had to do with sex, pleasure, preferences… So of course I had to link it to e-commerce and online buying behavior. It’s obvious enough. 🙂 Press play and see for yourself! Pretty cool, right? Once you learn to see Written by Juho Tunkelo July 20, 2013July 20, 2013 Saving Bookmark this article Bookmarked
Internet Marketing Trends The Real WHY of Productization, Apps and Web Stores Hey there! It’s not Good Friday, but I hope you’re having a good Friday. Here’s some food for thought for you. The link between the appification of everything, micropayments and consumer psychology. Micropayments only took off when content and software was appropriately packaged an Written by Juho Tunkelo March 18, 2011March 18, 2011 Saving Bookmark this article Bookmarked
Internet Marketing Trends Fashion, Say Hi To Internet Marketing A few short years ago, I had the distinctive honor to work with someone in the high fashion industry, and as brief as it was it was one of the most interesting experiences I ever had. I was fortunate to gain insights into the fashion industry, confirming some preconceptions (yes, very insular commun Written by Juho Tunkelo September 12, 2010September 12, 2010 Saving Bookmark this article Bookmarked
