Copywriting Rookie Mistakes: Neediness In Copy One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness. If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉 And in sales copy, this can happen in so many ways. Here’ Written by Juho Tunkelo April 12, 2011October 28, 2017 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Top 6 Email Marketing Misconceptions It still surprises me when business owners new to email marketing (yes, they most certainly DO exist even today) come out with their parade of resistance to the tried-and-tested greatness that is email marketing. So let’s all get together and demolish a few of those fears and misconceptions ri Written by Juho Tunkelo April 11, 2011September 27, 2017 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing 7 Powerful Tests For Your Email Marketing A lot of marketers seem to be doing one of two things right now: Copying formulas from other marketers without thinking: (“your account is approved!”, “bad news” and so on…) Emailing completely without thinking – volume over quality (thinly disguised pitches Written by Juho Tunkelo April 10, 2011April 10, 2011 Saving Bookmark this article Bookmarked
Success The Age Of Authorpreneurship Just put out a video for you – this one’s about the gaping gap of opportunity between the huge publishing houses and the small, unknown, self-publishing writer. What happened to first music and then software in the last ten years, is now fast happening to books. And this time, the underd Written by Juho Tunkelo April 5, 2011April 5, 2011 Saving Bookmark this article Bookmarked