Persuasion Success Ask Juho: The Lukewarm Close – When Your Prospect Doesn’t Know What They Want Hey! Today, I’m answering a question about sales psychology – how to deal with a client you’re trying to close, who don’t quite know what they need. These kinds of prospects CAN be very profitable but may take forever to close… IF you don’t know exactly how to dea Written by Juho Tunkelo August 22, 2017November 11, 2017 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing CarCast – Hitting The Sweet Spot! There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How Written by Juho Tunkelo July 26, 2017July 26, 2017 Saving Bookmark this article Bookmarked
Philosophy Success Making Mistakes is Human, However… …just don’t make it a way of life. A few years ago I worked at this consultancy where the first thing they gave me was this big ass eraser that said “For Really Big Mistakes”. A really nice sentiment, indicating that experimenting is now okay, and even making mistakes… Written by Juho Tunkelo July 14, 2017July 14, 2017 Saving Bookmark this article Bookmarked
Copywriting The Return of Long Form Copy So… everyone just LOOOVES to complain about long copy, right? “Nobody, I mean NOBODY has the time to read it” “Nobody cares to stop for that long during their busy day” “I’d fall asleep half way through if I tried, ha ha…” EXCEPT… When you Written by Juho Tunkelo June 13, 2017June 13, 2017 Saving Bookmark this article Bookmarked
Copywriting How It Clicked For Me: Writing Copy That Sells Anything So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head Written by Juho Tunkelo June 12, 2017June 12, 2017 Saving Bookmark this article Bookmarked
