Conversion Conversion Corner: How To Do Price Testing The Right Way So – is price testing really possible without alienating 50% of your customers… Yes it is, if you do it THIS way. So to recap: Test price combinations against each other, not head-to-head on the same products Test as long as you need to find out how your customers like to buy, then switc Written by Juho Tunkelo March 6, 2014March 6, 2014 Saving Bookmark this article Bookmarked
Trends Links That Mattered In February 2014 Hey! It’s again time to take a quick trip down my Delicious links from the past four weeks or so… These links may be new, new to me, useful to marketers, or just plain cool stuff to know. So go, pick & choose to your heart’s content, and leave a comment if I missed something Written by Juho Tunkelo March 3, 2014December 3, 2014 Saving Bookmark this article Bookmarked
Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014 Saving Bookmark this article Bookmarked
Conversion What Is Conversion Optimization, REALLY? Hey! Time for some Friday sentiment. 🙂 A quick podcast I recorded on my way back from a meeting that triggered something… Press play and check it out: If you want to see more about the topic, just go here. Written by Juho Tunkelo February 21, 2014February 21, 2014 Saving Bookmark this article Bookmarked
Copywriting Success The Time I Got Through to The Vatican Hi! Here’s the story of how I got through to the Vatican at their most hectic time in modern history… Major takeaways: You can contact ANYONE in the world – celebrities, CEOs, heads of state… – barriers don’t exist when you know how Always TAILOR your message to t Written by Juho Tunkelo February 20, 2014February 20, 2014 Saving Bookmark this article Bookmarked
