Copywriting Success The Importance Of Having A Customer Avatar Do you know the secret behind every successful piece of advertising, media or entertainment? Here it comes. It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC. Whether that’s conscious or unconscious, it doesn’t really matter. Some lucky people do it unconsciously Written by Juho Tunkelo March 18, 2012March 18, 2012 Saving Bookmark this article Bookmarked
Copywriting Trends 41 Megapixels Of Hope Marketing It happened again, and I couldn’t possibly let this one go by. Nokia just came out with yet another innovation that SHOULD be market making – and I do hope it will be – if they just get the marketing right. Judging by the launch though, looks as though the huge promise is not get Written by Juho Tunkelo February 29, 2012February 29, 2012 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Don’t Let Your Business Wait For You To Catch Up Hey there, I just wanted to share this quick two minute video from Rich Schefren, really hitting the big reason why guys like myself are in business – copywriters, and other experts serving a revenue-critical role online. Here it comes: As Rich so succintly puts it, well ok I’m paraphras Written by Juho Tunkelo November 14, 2011November 14, 2011 Saving Bookmark this article Bookmarked
Copywriting Are You Marketing With A Mask On? Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy Written by Juho Tunkelo October 18, 2011October 18, 2011 Saving Bookmark this article Bookmarked
Copywriting Did Apple Just Fire Their Copywriter? I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were Written by Juho Tunkelo October 5, 2011October 5, 2011 Saving Bookmark this article Bookmarked
