I just wanted to share this quick two minute video from Rich Schefren, really hitting the big reason why guys like myself are in business – copywriters, and other experts serving a revenue-critical role online.
Here it comes:
As Rich so succintly puts it, well ok I’m paraphrasing: you should not have your business wait for you to catch up until you have the skills to do everything.
It’s a waste of time, as well as showing confusion over your personal goals vs. business goals.
Instead, inspect your business and once you find the revenue-critical junction points, find the fastest, most effective way to serve those points.
Copywriting is certainly one such a point, there are a few others. But the important thing is to know when it makes sense to learn a skill versus hiring someone to bring that skill to your business.
Go forth and multiply profits!