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CarCast – When Snafus Happen
Hey! It’s been waaaaay long since my last CarCast.. or any kind of video at all. Sorry about that. Even this one’s been kicking around for a while until I finally got around to publishing it. I’ll explain more soon, but for now see this one if you’ve EVER come across a tight spot in […]
I dare you to continue...CarCast – Hitting The Sweet Spot!
There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How about this […]
I dare you to continue...How To Trigger An Almost Compulsive Buying Habit In Your Customers
“Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a campaign or launch you put out there once in a while… But to have people get into an outright HABIT of buying […]
I dare you to continue...Takeaways from Superfast Business Live 2017
So, I just came back from a ten day Australian working vacation type of thing. Took my 14 year old son with me, which was a surprisingly awesome choice. 🙂 Attended the two-day Superfast Business Live conference as well, hosted by James Schramko. I made a short video to give you the main takeaways: In […]
I dare you to continue...“No No No… I Want It My Style!”
So yeah babes. This is sometimes what comes out from my prospective customer’s mouth: “Right… I really, REALLY know I need to have copy that converts… But on the other hand… I need my marketing to FEEL like me, so it’s not just some icky writer wreaking havoc and making me look bad.” Not verbatim, but […]
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