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  1. Copywriting

When Did You Last Get Your Sales Copy Tuned Up?

It’s one of those things – you may not notice until it’s too late and you’ve tried everything else. You may have run the same ineffective or semi effective copy on your web site, emails and everywhere… and one day you wake and wonder why the sales isn’t pouring in
Written by Juho Tunkelo October 2, 2017October 2, 2017
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  1. Lifestyle
  2. Success

“I’m Not Building a Personal Brand…”

Have you heard people say this out loud?  “I’m really not building a personal brand… yet…” Oh but yes you are! 🙂 By what you actually do By how you carry yourself By what you project into being By your opinions and stand taking (or lack thereof) By what you share (or don’t sh
Written by Juho Tunkelo August 22, 2017August 23, 2017
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  1. Persuasion
  2. Success

Ask Juho: The Lukewarm Close – When Your Prospect Doesn’t Know What They Want

Hey! Today, I’m answering a question about sales psychology – how to deal with a client you’re trying to close, who don’t quite know what they need. These kinds of prospects CAN be very profitable but may take forever to close… IF you don’t know exactly how to dea
Written by Juho Tunkelo August 22, 2017November 11, 2017
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  1. Copywriting
  2. Internet Marketing

CarCast – Hitting The Sweet Spot!

There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How
Written by Juho Tunkelo July 26, 2017July 26, 2017
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  1. Philosophy
  2. Success

Making Mistakes is Human, However…

…just don’t make it a way of life. A few years ago I worked at this consultancy where the first thing they gave me was this big ass eraser that said “For Really Big Mistakes”. A really nice sentiment, indicating that experimenting is now okay, and even making mistakes…
Written by Juho Tunkelo July 14, 2017July 14, 2017
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