Conversion Convert THIS. Hey. Allow me to get philosophical on your ass for a minute. It’s this newfangled Conversion thing everyone’s up in arms about. EVERYONE is talking about CONVERSION now. Even if their own ‘thing’ has little to do with it, it’s a convenient buzzword that gets the attenti Written by Juho Tunkelo March 26, 2014March 26, 2014 Saving Bookmark this article Bookmarked
Conversion Copywriting How to Avoid the Marketer’s Tactical Trap You know how every marketer worth their salt likes to pin everything on the fine art of testing, right? The battle-cry of the seasoned marketer: “How do we know what ultimately works? We test, we test, we test!” That’s all fine and good, of course. Ultimately that is how you find w Written by Juho Tunkelo March 17, 2014March 17, 2014 Saving Bookmark this article Bookmarked
Conversion Conversion Corner: How To Do Price Testing The Right Way So – is price testing really possible without alienating 50% of your customers… Yes it is, if you do it THIS way. So to recap: Test price combinations against each other, not head-to-head on the same products Test as long as you need to find out how your customers like to buy, then switc Written by Juho Tunkelo March 6, 2014March 6, 2014 Saving Bookmark this article Bookmarked
Trends Links That Mattered In February 2014 Hey! It’s again time to take a quick trip down my Delicious links from the past four weeks or so… These links may be new, new to me, useful to marketers, or just plain cool stuff to know. So go, pick & choose to your heart’s content, and leave a comment if I missed something Written by Juho Tunkelo March 3, 2014December 3, 2014 Saving Bookmark this article Bookmarked
Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014 Saving Bookmark this article Bookmarked
