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  1. Internet Marketing

Why obsess over an aggressive marketer making the rounds?

Some people really get overly sensitive seeing a marketer marketing their stuff aggressively. You know, those Tai Lopez types who all of a sudden are EVERYWHERE in your feed, bombarding you on YouTube, Facebook, Instagram and email to boot… “Oh, I see their ads everywhere it’s so a
Written by Juho Tunkelo March 13, 2022March 13, 2022
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  1. Copywriting

I Know Kung Fu!

“I know kung fu!” That’s what Neo says in The Matrix when he suddenly realizes that he is all of a sudden a complete Bruce Lee clone who can kick ass with the best of them. That is not far from the feeling you get when you finally have what I call copy consciousness. And
Written by Juho Tunkelo February 20, 2022February 20, 2022
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  1. Copywriting

The Secret Job Of The Copywriter

It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander
Written by Juho Tunkelo February 17, 2022February 18, 2022
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  1. Copywriting
  2. Lifestyle

Four Espressos Down the Drain

There used to be a top notch barista I used to visit every Saturday, like clockwork. And when I say top notch, I mean actual prize winning #1 in the country and beyond. I did like his espressos of course, it was part of a weekend routine I had along with a specific journaling method
Written by Juho Tunkelo November 24, 2021November 28, 2021
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  1. Success

Is Collaboration the Acid Test for Success?

I was listening to a podcast the other day with Ryan Reynolds, explaining to Jason Bateman and Will Arnett the two of his most important secrets to his incredible levels of success. Of course, even he wasn’t always the entertainment juggernaut he now is, but plowing through mildly humorous bit
Written by Juho Tunkelo October 30, 2021October 30, 2021
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