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  1. Copywriting

Why People Put Off Writing

It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have 
Written by Juho Tunkelo August 3, 2022August 3, 2022
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  1. Conversion
  2. Persuasion

Landing Page Testing Revisited: Know Your Minimum Buyer Requirements!

This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂  To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe
Written by Juho Tunkelo May 10, 2022May 10, 2022
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  1. Success

The all-rented lifestyle, way of the future?

Right?! You’ve seen all the great case studies about how Uber means nobody will own cars in the future. And how everyone’s now renting their place instead of buying because it’s better to free up cash. Well, do you have cash lying around then, or new burgeoning investments? Thought
Written by Juho Tunkelo March 13, 2022March 13, 2022
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  1. Internet Marketing

Why obsess over an aggressive marketer making the rounds?

Some people really get overly sensitive seeing a marketer marketing their stuff aggressively. You know, those Tai Lopez types who all of a sudden are EVERYWHERE in your feed, bombarding you on YouTube, Facebook, Instagram and email to boot… “Oh, I see their ads everywhere it’s so a
Written by Juho Tunkelo March 13, 2022March 13, 2022
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  1. Copywriting

I Know Kung Fu!

“I know kung fu!” That’s what Neo says in The Matrix when he suddenly realizes that he is all of a sudden a complete Bruce Lee clone who can kick ass with the best of them. That is not far from the feeling you get when you finally have what I call copy consciousness. And
Written by Juho Tunkelo February 20, 2022February 20, 2022
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