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Category Archives for "Copywriting"

playing with fiery words

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Eight Great Cures for Copywriter’s Block

We’ve all been there, right? Whether you’re a copywriter yourself or a business owner needing to write copy for yourself from time to time, you’ve been there. Your mind is racing with ideas when you’re not writing… but when you sit down, suddenly you just go straight to BLANK. Nasty, but what are you going […]

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Nobody Wants To Read Anymore.. Right?

You hear it every now and then… that “nobody wants to read anymore” in this era of bite-sized chunks of media all around us, grinding us through a daily dose of YouTube, Twitter, gossip sites, and whatnot. photo credit: elbragon It sounds so logical and true, doesn’t it? The days of the written word, and […]

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Does Empathy Help Sell Your Stuff?

If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true persuasion goes way beyond copying and modeling those who came before. […]

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