Juho Tunkelo's articles Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked Copywriting Anything Worth Doing is Worth Doing Successfully You know the saying: “Anything worth doing is worth doing poorly at first.” Right? Personally, I think the better way to look at it is: “Anything worth doing is worth doing successfully!” So what that means is when you sit out to do something that is important to you and you wanted t Written by Juho Tunkelo April 5, 2023April 5, 2023 Saving Bookmark this article Bookmarked Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked Copywriting Five Core Questions About Copywriting Answered I was recently asked these rather pointy questions about copy on an online forum, and while answering them I thought why not share to a larger audience. So here we go: 1 — How can you recognize great copy? Simple: it sells. 🙂 No, really, that’s the metric that matters. Everything else is just Written by Juho Tunkelo February 7, 2023February 7, 2023 Saving Bookmark this article Bookmarked Artificial Intelligence Copywriting Technology The Downsides of Using AI for Copywriting While many of us copywriters consider our craft an art form, many of us want to be on the of artificial intelligence (AI) to get a leg up in the creative department, as a freelancer or what have you. Sure it might be the future, but before cancelling our very own usefulness in this business, Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked Artificial Intelligence Copywriting Technology The Next Wave of Marketing Evolution Arrives Let’s make this really simple. There are really only three components to the CORE mechanics of marketing and sales. There’s the copywriter, the first person who generates the marketing storyline There is the medium through which that marketing will be disseminated And then there is the b Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked Copywriting Success I’ll Take HBI Over AI… Any Day, All Day! Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo Written by Juho Tunkelo January 17, 2023January 19, 2023 Saving Bookmark this article Bookmarked Loading Load more
Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked
Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked
Copywriting Anything Worth Doing is Worth Doing Successfully You know the saying: “Anything worth doing is worth doing poorly at first.” Right? Personally, I think the better way to look at it is: “Anything worth doing is worth doing successfully!” So what that means is when you sit out to do something that is important to you and you wanted t Written by Juho Tunkelo April 5, 2023April 5, 2023 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked
Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked
Copywriting Five Core Questions About Copywriting Answered I was recently asked these rather pointy questions about copy on an online forum, and while answering them I thought why not share to a larger audience. So here we go: 1 — How can you recognize great copy? Simple: it sells. 🙂 No, really, that’s the metric that matters. Everything else is just Written by Juho Tunkelo February 7, 2023February 7, 2023 Saving Bookmark this article Bookmarked
Artificial Intelligence Copywriting Technology The Downsides of Using AI for Copywriting While many of us copywriters consider our craft an art form, many of us want to be on the of artificial intelligence (AI) to get a leg up in the creative department, as a freelancer or what have you. Sure it might be the future, but before cancelling our very own usefulness in this business, Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked
Artificial Intelligence Copywriting Technology The Next Wave of Marketing Evolution Arrives Let’s make this really simple. There are really only three components to the CORE mechanics of marketing and sales. There’s the copywriter, the first person who generates the marketing storyline There is the medium through which that marketing will be disseminated And then there is the b Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked
Copywriting Success I’ll Take HBI Over AI… Any Day, All Day! Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo Written by Juho Tunkelo January 17, 2023January 19, 2023 Saving Bookmark this article Bookmarked
