Juho Tunkelo's articles Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked Copywriting Five Core Questions About Copywriting Answered I was recently asked these rather pointy questions about copy on an online forum, and while answering them I thought why not share to a larger audience. So here we go: 1 — How can you recognize great copy? Simple: it sells. 🙂 No, really, that’s the metric that matters. Everything else is just Written by Juho Tunkelo February 7, 2023February 7, 2023 Saving Bookmark this article Bookmarked Artificial Intelligence Copywriting Technology The Downsides of Using AI for Copywriting While many of us copywriters consider our craft an art form, many of us want to be on the of artificial intelligence (AI) to get a leg up in the creative department, as a freelancer or what have you. Sure it might be the future, but before cancelling our very own usefulness in this business, Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked Artificial Intelligence Copywriting Technology The Next Wave of Marketing Evolution Arrives Let’s make this really simple. There are really only three components to the CORE mechanics of marketing and sales. There’s the copywriter, the first person who generates the marketing storyline There is the medium through which that marketing will be disseminated And then there is the b Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked Copywriting Success I’ll Take HBI Over AI… Any Day, All Day! Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo Written by Juho Tunkelo January 17, 2023January 19, 2023 Saving Bookmark this article Bookmarked Success Technology Dude… What’s Your Actual Business? I’ve had this exact conversation quite a few times with budding entrepreneurs looking for advice, guidance and of course some marketing power… …and for some reason, it almost always ends up going to same way. 🙂 I wish it didn’t… but hey, let’s at least examine this a b Written by Juho Tunkelo October 21, 2022October 21, 2022 Saving Bookmark this article Bookmarked Copywriting Lifestyle Persuasion Jordan Peterson as Seen Through the Eyes of a Copywriter So I saw the controversial psychologist and speaker Jordan Peterson last night, right here in the damp, dark but still beautiful Helsinki, Finland. 😉 He may be controversial, but he still filled an ice hockey arena seemingly effortlessly. Audience mostly 20-35 year old males, but there were the o Written by Juho Tunkelo October 10, 2022October 10, 2022 Saving Bookmark this article Bookmarked Conversion David Guetta the Master Marketer? Have you heard? or should I say have you seen David Guetta live? Yes, I’m talking about the French DJ and electronic music producer whose songs you’ve probably heard ad nauseam but didn’t know it. Anyway, out of the corner of my eye I caught one of his new remixes on an old dance Written by Juho Tunkelo August 15, 2022August 15, 2022 Saving Bookmark this article Bookmarked Copywriting Why People Put Off Writing It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have Written by Juho Tunkelo August 3, 2022August 3, 2022 Saving Bookmark this article Bookmarked Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked Success The all-rented lifestyle, way of the future? Right?! You’ve seen all the great case studies about how Uber means nobody will own cars in the future. And how everyone’s now renting their place instead of buying because it’s better to free up cash. Well, do you have cash lying around then, or new burgeoning investments? Thought Written by Juho Tunkelo March 13, 2022March 13, 2022 Saving Bookmark this article Bookmarked Loading Load more
Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked
Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked
Copywriting Five Core Questions About Copywriting Answered I was recently asked these rather pointy questions about copy on an online forum, and while answering them I thought why not share to a larger audience. So here we go: 1 — How can you recognize great copy? Simple: it sells. 🙂 No, really, that’s the metric that matters. Everything else is just Written by Juho Tunkelo February 7, 2023February 7, 2023 Saving Bookmark this article Bookmarked
Artificial Intelligence Copywriting Technology The Downsides of Using AI for Copywriting While many of us copywriters consider our craft an art form, many of us want to be on the of artificial intelligence (AI) to get a leg up in the creative department, as a freelancer or what have you. Sure it might be the future, but before cancelling our very own usefulness in this business, Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked
Artificial Intelligence Copywriting Technology The Next Wave of Marketing Evolution Arrives Let’s make this really simple. There are really only three components to the CORE mechanics of marketing and sales. There’s the copywriter, the first person who generates the marketing storyline There is the medium through which that marketing will be disseminated And then there is the b Written by Juho Tunkelo February 5, 2023February 5, 2023 Saving Bookmark this article Bookmarked
Copywriting Success I’ll Take HBI Over AI… Any Day, All Day! Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo Written by Juho Tunkelo January 17, 2023January 19, 2023 Saving Bookmark this article Bookmarked
Success Technology Dude… What’s Your Actual Business? I’ve had this exact conversation quite a few times with budding entrepreneurs looking for advice, guidance and of course some marketing power… …and for some reason, it almost always ends up going to same way. 🙂 I wish it didn’t… but hey, let’s at least examine this a b Written by Juho Tunkelo October 21, 2022October 21, 2022 Saving Bookmark this article Bookmarked
Copywriting Lifestyle Persuasion Jordan Peterson as Seen Through the Eyes of a Copywriter So I saw the controversial psychologist and speaker Jordan Peterson last night, right here in the damp, dark but still beautiful Helsinki, Finland. 😉 He may be controversial, but he still filled an ice hockey arena seemingly effortlessly. Audience mostly 20-35 year old males, but there were the o Written by Juho Tunkelo October 10, 2022October 10, 2022 Saving Bookmark this article Bookmarked
Conversion David Guetta the Master Marketer? Have you heard? or should I say have you seen David Guetta live? Yes, I’m talking about the French DJ and electronic music producer whose songs you’ve probably heard ad nauseam but didn’t know it. Anyway, out of the corner of my eye I caught one of his new remixes on an old dance Written by Juho Tunkelo August 15, 2022August 15, 2022 Saving Bookmark this article Bookmarked
Copywriting Why People Put Off Writing It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have Written by Juho Tunkelo August 3, 2022August 3, 2022 Saving Bookmark this article Bookmarked
Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
Success The all-rented lifestyle, way of the future? Right?! You’ve seen all the great case studies about how Uber means nobody will own cars in the future. And how everyone’s now renting their place instead of buying because it’s better to free up cash. Well, do you have cash lying around then, or new burgeoning investments? Thought Written by Juho Tunkelo March 13, 2022March 13, 2022 Saving Bookmark this article Bookmarked
