1. Internet Marketing

Why Email Is Actually More Important Than Ever Before

Written by Posted on Less than 0 min read

Hey!

I know this is an old subject, and many consider email itself ‘old hat’ but consider this.

Not only is email not defunct or buried under a mountain of spam, or become irrelevant due to social media and whatnot… the truth is the polar opposite!

Here's one way to look at email, at the epicenter of social media effectiveness!
Here’s one way to look at email, at the epicenter of social media effectiveness!

 

Email has actually become MORE important with the advent of social media:

  • The frivolous messages now go to Facebook – the meaningless personal updates, low-value messages and plain boring stuff
  • The product spam and MLM recruiting goes to Twitter – the ‘firehose mode’ of Twitter makes sure this is where it all goes now!
  • The unsolicited career advice and networking spam is now on LinkedIn 😉 as effective as that is in itself, too
  • Even outright SPAM has moved on to blogs, by and large… Along with the actually important textual content.

So what’s left for email?!

Oh, just the person-to-person messaging. You know:

One-to-one, moving things forward, personal contact, group work. 

THE most valuable messaging of all – all left alone now!

So for tribe-building and followership… You still have a captive audience… in the inbox!

Need stats to go along with this? Sorry, ain’t got any today but it’s everywhere you look now.

 

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Long time marketing strategist, superstar skills in copywriting and conversion optimization. Ring me up on Zoom or send me a free-form email and I’ll lend you a keen ear. https://www.juhotunkelo.com
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