Hey!
I know this is an old subject, and many consider email itself ‘old hat’ but consider this.
Not only is email not defunct or buried under a mountain of spam, or become irrelevant due to social media and whatnot… the truth is the polar opposite!
Email has actually become MORE important with the advent of social media:
- The frivolous messages now go to Facebook – the meaningless personal updates, low-value messages and plain boring stuff
- The product spam and MLM recruiting goes to Twitter – the ‘firehose mode’ of Twitter makes sure this is where it all goes now!
- The unsolicited career advice and networking spam is now on LinkedIn 😉 as effective as that is in itself, too
- Even outright SPAM has moved on to blogs, by and large… Along with the actually important textual content.
So what’s left for email?!
Oh, just the person-to-person messaging. You know:
One-to-one, moving things forward, personal contact, group work.Â
THE most valuable messaging of all – all left alone now!
So for tribe-building and followership… You still have a captive audience… in the inbox!
Need stats to go along with this? Sorry, ain’t got any today but it’s everywhere you look now.
People reacted to this story.
Show comments Hide commentsGreat points! With all the web 2.0 and social networking these days, email seems to get a little lost in the mix. I personally prefer it. I don’t really need all my thoughts and feelings out there for everyone all the time!
i have always thought that email marketing is the best way to promote a product .. and they always say the money is in the list 🙂 , do you have any strategies to build a list quickly ?
I am using Google+ more often now, and also Google+ Comments for WordPress, which makes me use my email more now than I was before. I have more one on one communication now than before, but I am communication more directly with my audience.
After i read your post i think about a little bit…and you have right. Until now i didn’t noticed that but my email is not so full of spam…not like in the past. However on blogs are a lot of spam messages!