I know this is an old subject, and many consider email itself ‘old hat’ but consider this.
Not only is email not defunct or buried under a mountain of spam, or become irrelevant due to social media and whatnot… the truth is the polar opposite!
Email has actually become MORE important with the advent of social media:
- The frivolous messages now go to Facebook – the meaningless personal updates, low-value messages and plain boring stuff
- The product spam and MLM recruiting goes to Twitter – the ‘firehose mode’ of Twitter makes sure this is where it all goes now!
- The unsolicited career advice and networking spam is now on LinkedIn 😉 as effective as that is in itself, too
- Even outright SPAM has moved on to blogs, by and large… Along with the actually important textual content.
So what’s left for email?!
Oh, just the person-to-person messaging. You know:
One-to-one, moving things forward, personal contact, group work.
THE most valuable messaging of all – all left alone now!
So for tribe-building and followership… You still have a captive audience… in the inbox!
Need stats to go along with this? Sorry, ain’t got any today but it’s everywhere you look now.