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Fashion Industry Continues To Rush Online

I’ve said it a few times before, and I’ll say it again: if you want to see where the masses are going, keep a keen eye on the fashion industry.

Because they not only define the trends, they also tend to pick up on trends affecting their business much faster than many others.

Case in point: Ermenegildo Zegna, the fine Italian shop.

Zegna launches online... as they should!

(Click to see the app shot full size)

Now… where have we seen this before?

Countdowns, launch sequences, content drips leading up to a big hyped up event…

That’s right, internet marketers have been embracing the process for years, and now we’re seeing the same being deployed in many other industries, with quite sufficient gusto.

At the same time, some others seem to be dwindling it down a bit (read: Apple) so it will be interesting to see where the next success stories will come, marketing wise.

Pay close attention, folks! 🙂

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Comments to: Fashion Industry Continues To Rush Online
  • Hi Juho,

    Reading your blog made me smile because I’m guilty. I am one of those “masses”, I love shopping online and I constantly search the net for the latest fashion trends for myself and for my teenage daughter. I’m a frustrated fashion stylist so I take it out on my daughter and make her wear all the latest trends I see online.

    – Cristina

  • March 20, 2012

    Hi Christina – nothing wrong with being excited about what interests you! 🙂 I think you’re a prime example of why the fashion industry is right to focus online. It’s the first line of defense, so to speak… Anyway, thanks for stopping by!

  • March 25, 2012

    Through online shopping, we are able to know what is the latest fashion nowadays, but, I prefer to go mall shopping because their are some discounts avail, in that way I can save money. Because in online shopping, up to 50% increase in the normal price and add shipping fee for sure.

  • March 26, 2012

    Recca – that’s surprising to hear. I find in most markets you can definitely find the best price online if you look around a little. But not always – so maybe your tastes provide the exception 🙂

  • June 11, 2012

    Yah it’s true that fashion industry continues in rush online.now people have lot’s of trust on a online marketing.people know about latest trends and do a online shopping easily with online marketing.

  • December 18, 2012

    Now a day online fashion industry rush. Many people shopping online buy fashion products. I think that give fashion industry sometime increase discount by online shopping. So that online fashion rush day by day.

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