Joint ventures are GREAT.
Awesome, in fact, is the word I’m grasping for.
JVs have been great to me over the years, and I can count a good deal of beans down to successful JVs.
So when I’m looking at a new one, there’s a few CORE things I’m looking at in the potential JV partner.
I mean there’s a TON involved… fitting each other’s schedules, figuring out audience overlap, upside for both parties, the technology needed to pull it off, branding issues… there’s just a ton.
But when it really comes down to it, a new JV partner is measured by their ability to COMMIT.
Sure, it’s fun to brainstorm and talk about ‘what might be’ and count your imaginary millions beforehand 😉 but in the end, when the gamesmanship stops… it’s about commitment.
Is this a GO or a NO GO?
If your JV partner definitely commits one or several of these, then you could be on to something real:
- Commit time
- Commit effort
- Commit money
I’ll explain it a bit more in this traditional CarCast format 🙂
Got a point of view to share?
Feathers all ruffled?
Go ahead, spit it out below! 😉