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3 Ways to Ethically Spy On Your Audience Or Competition

You’ve noticed, haven’t you?

With every day, week and month that passes, every online marketplace, social network and ad network is getting more and more crowded.

Everyone is doing everything, and it’s hard to separate the ones who are successful and those who are not.

And if you’re doing some real market research or competitive intelligence… good luck doing that without deep pockets!

However, there are a few ways anyone can use to ethically spy on their audience and/or competition and make informed business decisions based on the results. Here we go!

Newsletter Monitor: Where Your Keywords Are Mentioned

So first off, let’s suppose you want to track the newsletters that use your major keywords,

Then you could go and target them for ads, content, promotions and more.

A pretty easy way to increase your reach where it matters most, don’t you think? Not to mention a ‘sanctioned’ way to see what your competition is doing, and adapt yourself to it or against it.

NEWSLETTER MONITOR

Newsletter monitor will alert you whenever the keywords you specified appear in newsletters they monitor... cool or what?
Newsletter monitor will alert you whenever the keywords you specified appear in newsletters they monitor… cool or what?

CRO Monitor: See What Your Competition Is Testing

Now this next tool is almost devious in nature. In fact, I kinda can’t believe it exists without lawsuits being piled in their head. Be that as it may… Good for them, good for us.

It’s called CRO MONITOR. As in, short for Conversion Rate Optimization… monitoring service.

It does what you’d think it does: it monitors any site online for changes, giving you clues about what your competition is testing on their web sites!

Use it wisely, look for sites that are developing at a rapid pace, because that’s where you can learn the most. Maybe even see where your particular topic or market is going.

cro_monitored
This is what you get in email once your monitored sites shows even the slightest changes (1% or less)

(In fact, right at the moment of publishing this, the site isn’t responding. Here’s hoping it isn’t getting closed!)

Veeroll: Get In Front Of The Videos Your Prospects Are Watching

I’ve known about my old friend (well, old in dog years maybe 😉 ) Gideon Shalwick’s video startup for quite some time, but never put it through its paces until recently.

If you’re not familiar with Veeroll.com, what they do is make it princely easy to find what videos your market is watching, and place your video ads in front of them.

Veeroll targeting
Veeroll helps you find the popular videos in your niche.. and target the people who watch them!

So there you go. Three easy and free-to-start ways to ethically spy on your competition, audience, what have you. Go use them wisely and succeed. 

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Comments to: 3 Ways to Ethically Spy On Your Audience Or Competition
  • May 16, 2015

    I like your article. You inspire and educate us on your blog about these 3 Ways to Ethically Spy On Your Audience Or Competition. You can really help a lot. Great blogs!

    Reply
  • June 2, 2015

    Great post. I got some extra tips to spy on my audience and competitors from this post. It was first time i heard about CRO monitor. Thank you for sharing it with us.

    Reply
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