I hear these ‘armchair marketer’ comments from time to time.
“The marketing on that product launch was SO good the product could have been anything at all and people would have still bought it…”
or…
“That Mission Impossible movie could have had Tom Cruise playing with matches for 90 minutes and it still would have made $100M on opening day…”
Both sentiments understandable – and also very incorrect. Which brings us to this gem:
An Australian ad man brought in his whole sophisticated team to sell his crappy used car. 🙂
…Now, with all this flash, pomp and circumstance… you STILL wouldn’t buy the car, would you?
The point is, the product actually matters.
Granted, there are certain direct response modalities where you can use almost the same marketing interchangeably for several different products.
But still, if you don’t have a good product at the center of it all, you cannot even produce good marketing for it. Not really.
And even if you managed to sell a crappy product through an outrageously swinging campaign, the refunds and support nightmares and the overall disgruntlement will convince you never to sin again.
Always make sure you’re selling a STELLAR product, or don’t sell it at all. Fun and games aside, the exception proves the rule.
PS. I lost it at ‘MATCHING SEATS’. 😀 What about you?
