He thought I’d just gloss it over (ha!)
Over the summer I had one particular Copywriting Mentorship participant who apparently wasn’t quite convinced it would make a real difference for him.
On our first call, I quickly picked up how he was a little reticent. He let me speak and comment on his copy, but wouldn’t really get involved at first.
This is fine for most teachers of copy – just sit back and watch, give a tip here and another there.
NOT me, though! 🙂
By week two, I came prepared, loaded to the gills with marketing ammunition.
You see, even though he was quiet it took me less than 30 minutes to figure out what was missing: he had sizeable holes in his knowledge, and didn’t want to show it.
I did the merciful thing and just came in swinging, proactively showing him…
…exactly how to write a powerful opening with drama, how to write bullets that whet the buyer’s attitude, how to connect pieces of copy together, how to compel anyone to make a decision on the spot, secret storytelling formulas of Hollywood screenwriters…
And then, I just kept on going.
- He felt he couldn’t put together offers… so we devised a formula for his exact business to follow to the letter, and create weekly offers to mail out
- He felt headlines were tough to come up with.. I whipped out 13 different formulas for him to use on six different landing pages
- Coming up with bullets was a head scratcher… so I showed him my unreleased book on bullets, with fascination formulas for every occasion
- Storytelling felt stale to him.. Here, 20 storytelling templates best-selling authors and even Hollywood studios use, and how to apply them in copy
I just kept on teaching him every single week amid the coaching. In less than a month, I could already feel the wheels turning.
His neocortex was positively humming with something entirely new, profitable pathways being blasted throughout his brain…
Once he saw how committed I was to make him “get it” he girdled up and jumped in. Sure enough, right smack in the middle of month two… a MIRACLE.
He opened up and confessed how little he really knew about writing copy – even after being in marketing for YEARS (a tough damaging admission to make).
Then he told me how he kept quiet just so he could observe how I was thinking and creating the copy, as much as possible.
“It was in the middle of you patiently walking me through the amazing bullet points you’d written for the health supplements… something finally clicked! I started to see beyond the words, and into the inner workings of how to write copy that actually moves people! I’ll never forget that sudden lightbulb moment.”
This is a very common experience. In fact…
I vividly remember a similar moment happening to me some time back in 2005 while on a coaching call with esteemed Singaporean copywriter Jo Han Mok, one of my early mentors.
He just went on and on about the inner psychology of copy, example after example, and suddenly I was in the Matrix… not just staring at lady in the red dress… but actually seeing how the code made her. 😉
So my friend.
If you’d like to finally experience how to put together high converting copy, here’s your chance.
The current intake for Copywriting Mentorship is ongoing, and I’ve got room for two… maybe three more, I haven’t decided just yet.
Enrolment will close on August 21, 2016. Or sooner if slots are filled by weekend.
If you’d like to add the ‘convert by instinct’ skill to your marketing toolbox, I dare say this is the best chance you’ll ever get in your life.
To be privately tutored into the hard-hitting, closely guarded secrets of direct response copywriting proven over decades to generate sales at will.
In a personal, respectful manner, always directly applied to your own business.
It’ll be one of the best times of your life.
Reply in a comment and let me know!
Your Trusted Copywriting Mentor