CarCast – What a Successful Joint Venture Needs

Joint ventures are GREAT.

Awesome, in fact, is the word I’m grasping for.

JVs have been great to me over the years, and I can count a good deal of beans down to successful JVs.

So when I’m looking at a new one, there’s a few CORE things I’m looking at in the potential JV partner.

I mean there’s a TON involved… fitting each other’s schedules, figuring out audience overlap, upside for both parties, the technology needed to pull it off, branding issues… there’s just a ton.

But when it really comes down to it, a new JV partner is measured by their ability to COMMIT.

Sure, it’s fun to brainstorm and talk about ‘what might be’ and count your imaginary millions beforehand but in the end, when the gamesmanship stops… it’s about commitment.

Is this a GO or a NO GO?

If your JV partner definitely commits one or several of these, then you could be on to something real:

Commit time
Commit effort
Commit money

I’ll explain it a bit more in this traditional CarCast format

Got a point of view to share?

Agree?

Feathers all ruffled?

Go ahead, spit it out below!

joint venture Success

Juho Tunkelo Member since May 22, 2007

Long time marketing strategist, superstar skills in copywriting and conversion optimization. Ring me up on Zoom or send me a free-form email and I’ll lend you a keen ear.