1. Persuasion

How to Create Fascination Through Video

Check this out. 

Here’s another masterpiece by Keith Loutit, the TiltShift Video guy:

Small Worlds Project: The Thames. Pause while a clip is playing to share it.
Tilt Shift Video by Keith Loutit | Twitter | Facebook

Show something familiar in a different light.

People cannot look away because they’re expecting to see something, and it’s just a little different from what you’re expeting to see…

An air of intrigue and expectation hangs over that previously so familiar landscape.

The schoolyard at midnight. The nightclub in daylight. The courtroom through blurry vision. And so on…

Create a sense of continuation through rapidly changing scenes, an intriguing soundtrack, small details… all of which together create Followership.


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