I could write about a lot of things that benefit any online business, but there seems to be one overarching theme things keep circling back to.
So riddle me this, my friend:
What is the actual reason why your web site exists:
- To look pretty and make you look good?
- To ‘get your name out there’?
- To make it possible for people to ‘contact you’?
- To ‘describe’ your products and services?
This is what comes up when looking at company sites who haven’t really thought about why they’re putting up a web site in the first place.
Pretty silly when you think about it, right?
Instead – the real reason for a web site to exist… could it be… possibly… just perhaps…
- To make more money, for you and your business, at every step?
It’s now 2012, and so many people and so many businesses still dance around this issue it’s stunning.
Even the biggest newspapers in the world have finally come around and admitted they lost a decade and untold billions in revenue by not thinking things through first.
To make money ‘later’ is like choosing to have a child and deciding to ‘choose later’ whether you’ll support the kid. Nuts!
Sound familiar? ‘Just amass market share and the money will come…’
Unfortunately many startups as well as corporate divisions have gone down this path, and many more will before saner minds prevail.
If you’re in charge of your company’s online operations, here’s the thing to remember:
- Web design and web business are two different disciplines. Two entirely different competencies. Make sure you’re getting what you need.
If nobody in your web team has ever made a verifiable dime online in their life, they probably have no business trying to do the same for you. A business exists to make money, and you deserve the benefit of online business models that actually work. After 10+ years, they do exist. Go and find the people in the know. 😉