1. Copywriting

What’s REALLY Killing the Newspapers?

Everyone’s up in arms about how newspapers are failing and just about to disappear. Even the New York Times and other time-honored publications. It’s happening everywhere.

Well, not everywhere. Copywriter John Carlton reports surprising findings from his Australian trek:

https://www.john-carlton.com/2009/06/cheeky-bastards/

(shouldn’t that be ‘Cheeky Basterds‘, though? 😉 )

Or are they really surprising?

Does real, honest-to-God, personally drafted writing still have a place in this über-automated, “productized” world where everyone’s a reporter?

Turns out it very much does! Check out Carlton’s rant here. It’s well worth your time, and mine.

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