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Here’s yet another episode of the CopyCast, picking up steam again. This one’s about one of my favorite subjects in all of copywriting: writing effective bullets.
It doesn’t matter whether you’re doing a sales letter, newspaper copy, radio, tv… not to mention online copy, you need bullets. Bullets communicate fast, easy and effective, the main benefits of the product you’re selling.
The important thing is to craft your bullets right – so they don’t just look like bullets, but will take your prospect from complacency to increasing states of excitement about the product.
All aboard the bullet train!
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