RRI what’s that?
Another abstract, unnecessary acronym huh?
Not at all. Let’s get into this…
RRI = Randomly Reinforced Behavior
This means basically what’s happening in social media today.
And to some extent, in email as well…
It means your audience is regularly liking, hearting, ‘wow’-ing, opening stuff…
It may be random but they’re doing SOMETHING, on a recurring, regular basis.
This trait comes with some crazy benefits.
- You habituate people to regularly engage with you – again and again
- You habituate people to actually consume your content – so they can engage
- You’ll have their attention at will… when you’re ready to sell something!
So do not discount the RRI!
It’s a powerful habit that basically ALL people share today… one that can definitely be turned into a buying habit!
More on this soon – I’m writing some brand new material on buying habits…
Stuff that just made an e-commerce client of mine very, very happy.
Let’s just say generous holiday bonuses will happen for them… 😉
How about you?