RRI what’s that?
Another abstract, unnecessary acronym huh?
Not at all. Let’s get into this…
RRI = Randomly Reinforced Behavior
This means basically what’s happening in social media today.
And to some extent, in email as well…
It means your audience is regularly liking, hearting, ‘wow’-ing, opening stuff…
It may be random but they’re doing SOMETHING, on a recurring, regular basis.
This trait comes with some crazy benefits.
- You habituate people to regularly engage with you – again and again
- You habituate people to actually consume your content – so they can engage
- You’ll have their attention at will… when you’re ready to sell something!
So do not discount the RRI!
It’s a powerful habit that basically ALL people share today… one that can definitely be turned into a buying habit!
More on this soon – I’m writing some brand new material on buying habits…
Stuff that just made an e-commerce client of mine very, very happy.
Let’s just say generous holiday bonuses will happen for them… 😉
How about you?
i would simply say that you would gain more traffic and will lead to more popularity for you.
when people like your stuff will definately lead to more traffic as they will share it to their friends.