Hey!
It happens just WAY too often…
That a company creates a brand new web site, and when it’s all said and done…
They realize they didn’t have any GOALS in mind that the site should serve!
Watch this short video where I give you three goals ANY new site should ace, pretty much at first glance.
And yes, you guessed it, typically it has to be the written copy (or video copy) that makes it all happen.
To recap, at minimum your web site copy needs to product at least the following three:
- DESIRABLE POSITIONING
- IRON-CLAD TRUST
- POSITIVE EXPECTATION
Simple? Indeed.
Easy to do? Rarely.
If you’re not 100% sure you got at least these three covered, go ahead and ask me for a free review.
People reacted to this story.
Show comments Hide commentsHi,
Dear Mr. Juho Tunkelo,
Thank you for the favor you are doing to budding writers or beginners. I am a translator and think have good command of English yet I wish to become a writer and hope you can help me find avenues to write to and earn money writing. How can I start? Who are agents? Why should one write to an agent and not the magazine?
kindest regards
Hussein Karamyar
Dear Hussein, I laud you for your aspiration to become a freelance writer. I too started as a translator long ago and progressed in time to copywriting. I wouldn’t know who you refer to as an agent, but I’m sure there are many. If you’re looking for any writing gigs to get started with, it may be best to look around at freelance marketplaces, there are quite many of those around. In the case of copywriting though, I’m afraid that’s something that you’ll have to carve out yourself. Thanks for stopping by!
Dear sir,
Your video is awesome
Great words for newcomer like me in this field