It happens just WAY too often…
That a company creates a brand new web site, and when it’s all said and done…
They realize they didn’t have any GOALS in mind that the site should serve!
Watch this short video where I give you three goals ANY new site should ace, pretty much at first glance.
And yes, you guessed it, typically it has to be the written copy (or video copy) that makes it all happen.
To recap, at minimum your web site copy needs to product at least the following three:
- DESIRABLE POSITIONING
- IRON-CLAD TRUST
- POSITIVE EXPECTATION
Easy to do? Rarely.
If you’re not 100% sure you got at least these three covered, go ahead and ask me for a free review.