Give Them What They Want, Then What They Need

Here’s an important topic to consider, especially when selling or writing copy to corporates.

Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first.

After that, the road may be considerably smoother.

Juho Tunkelo Member since May 22, 2007

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Long time marketing strategist, superstar skills in copywriting and conversion optimization. Ring me up on Skype or send me a free-form email and I’ll lend you a keen ear. https://www.juhotunkelo.com

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