As a professional direct response copywriter, I often make the case that the single solitary action that improves your bottom line the most… is to improve conversion.
This statement is true. In some cases, it is also only one part of the total truth.
Why would I say that and potentially risk my own livelihood? Let me explain.
The Importance Of Product Creation
Let me ask you this:
What’s the most effective, the easiest and the fastest way to increase your revenue?
Well, it’s not always copywriting or conversion in general.
(Especially when you’re in a business where the product creation cycle can be remarkably short. Such as in information products, or in some types of software. There are many more.)
Getting the hints so far? Here’s what that most valuable activity is NOT:
- It is NOT driving more traffic to your offer (can actually be dangerous if you’re not already 100% profitable)
- It is also NOT copywriting or conversion (this can be GREAT but still often just incremental and takes true, unadulterated skill)
I was planning to do a video about this, but Gideon just beat me to it 🙂 so I’ll let him do the briefing instead:
This is one of the reason I’ll be focusing a good deal more on product creation and promotion this year, both in my own business and in helping other entrepreneurs.
It’s time. If you need help getting to grips with your own product, drop me a line.