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The Smartest Use Of A Vanity App


You know those celebrity iPhone apps, usually hastily thrown together just to have a point of entry in the Apple App Store for the fans to find on their own?

Usually they look like very little thought into the design of the app, and even less into what is the intended business purpose of the app.

There are exceptions, however.

David Guetta iPhone app captures email first (click to see full size image)

Whoever put together the app for the world famous DJ and Grammy winning producer David Guetta, had a different idea.

When you first open the app, the very first thing they ask is:

“Sign up for our Mailing list to get exclusive updates?”

Considering this is an app for fans, you can bet almost all will sign up for ‘exclusive updates’. What fan would prefer to be left out of an exclusive, hmm? 🙂

Clever, clever.

Because once you have the fan on the mailing list, it doesn’t matter if they’ll even like the app or do anything with it – you already have express permission to follow up with tour updates, offers, everything else.

Mission accomplished.

Before you go about publishing your vanity app in the App Store after an afternoon of development, take a moment to think what you want out of it, and what you want to give in return. Getting email capture and giving your best content is a good place to start.

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Comments to: The Smartest Use Of A Vanity App
  • December 16, 2011

    I dint know there is any app like this thanks for sharing .!

  • December 23, 2011

    wow, that is clever – I may just take a look at these kind of apps myself
    great post, thanks

  • December 28, 2011

    wonderful app, it would be a great idea to use this app for mobile marketing!

  • January 7, 2012

    Neat little app. I wish I had the time to learn how to write these. But my time is taken up writing content for my WordPress blog. Thanks for the app.

  • January 25, 2012

    Thanks for sharing this, I think that apps are really a great way to make money online at the moment but as you say you have to offer something that looks professional but even more importantly cleverly makes the most of the opportunities to collect email addresses, and what you can offer to the user that adds value.

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