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A Real Sea Change Is Afoot

See?

Google finally indicates directly what has been clear indirectly or quite some time...

Google finally indicates directly what has been clear indirectly for quite some time.

It’s been talked about for years, it’s been pooh-poohed, it’s been overrated, it’s been underrated… everything.

Now it’s official, right up there for everyone to see.

Showing up in Google is no longer just a popularity contest. Well, not the way it used to be.

It’s still kind of a popularity contest, but a more honest one because really, who wants to share crummy content. Right?

And of course in the end, what it still comes down to is, when you actually get people to consume and share your content…

…what’s the rest of your marketing funnel going to do for them?

Are you going to sell something or just hold back and stand there, making up excuses?

Tough love maybe, but the choice is yours as always.

Sell something, or let someone else rightfully take your place in the marketplace.

End of transmission.

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