It’s been a long time since I’ve seen something truly innovative in online promotion.
I mean, of course there’s little twists here and there every day in the processes we all know and use, but a long time since anything made me go… aaaah, okay!
And it doesn’t have to be anything technologically stunning necessarily. Just take a look at this web poster / motion poster, whatever it is… for the upcoming Terminator Salvation movie.
Click on the picture to open the web poster.
Clever, huh? Just your usual poster metaphor, but have it actually do something that is both natural for the web environment and relevant to the movie. Brilliant. We need more thinking people in online advertising. ðŸ˜‰