1. Internet Marketing

A Revolution Brewing in Information Delivery

Just the other day, I was talking about this with some Internet Marketing friends.

It seems there is a rather large revolution brewing concerning th delivery of information products online.

Or at the very least, a very large opportunity.

As you probably know, it’s getting harder and harder to get traffic to your own site these days (rising PPC cost, web 2.0 clutter, etc.) and a lot of entrepreneurs are having a hard time even converting people on their own lists.

It seems as if people just don’t want to even the much talked about relationship, much less conversation.

In this age of excess supply, it all comes down to convenience.

People want the information they want, from places they trust and focus on, and the rest is clutter.

So what’s the answer?

Sell where the people are!

For example:

  • Sell your audio products on iTunes and Audible.com where people are already look for great audio content
  • Sell your ebooks on Amazon Kindle where first adopters are starving for good content.
  • Deliver your video content where it is already searched for, and protect it for profits (for instance, password protected videos on Vimeo)

These are just some of the examples you can use to really get your content out there and selling, without losing yourself in the maze of getting it all together.

Of course, you’ll still need to put together a fantastic product, name and position it well, and sell it well.

But the times are interesting. The mobile side of content delivery alone can make anyone very wealthy. Look into it.

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Comments to: A Revolution Brewing in Information Delivery
  • February 3, 2008

    I read your blog in a regular manner and just love it
    hope there will be more postings from you, keep on going
    greetz, terry

    Reply
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